MMW Events this week: MVS to lecture in Rockport, Maine This Thursday Eve

I’m just wrapping up attending the class “Copyright and Legal Issues for Media Artists” taught by attorney Nancy Wolff at the Maine Media Workshop, and this evening I switch hats to become a teacher of my marketing workshop. What a week! Nancy’s class has been amazing, we have all learned so much about the copyright law and the changes in attitude about allowing creators retaining copyright. If you haven’t read Nancy’s book, you must. Tonight, Dirck Halsted will speak at 8 p.m. at Union Hall on his book “Moments in Time” about his incredible career as a photojournalist. Many of you know of him as the founder of Digital Journalist.

Tomorrow night, Thursday the 7th, I too will be speaking in the Faculty Lecture Series at MMW, along with a book signing with summertime locals Allison V. Smith and Jerrie Smith, authors of Reflection of A Man. Join us! 7:30 start at Union Hall in downtown Rockport, just down from Timothy Whelan’s amazing photobook store. Also on view in Union Hall is the exhibition “Two Generations: Paul and John Paul Caponigro” continuing through August 22nd. Plenty of reasons to drive to Rockport this week!

To view the Community Events area of the MMW Website, click here.


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Fall Marketing Workshop with Mary Virginia Swanson: November 6-9, Tucson, Arizona

I am pleased to announce my upcoming Fall Marketing Workshop in Tucson, Arizona with special guest presenters LISA M. ROBINSON and KEN ROSENTHAL. Registration opens today.

Who should attend? This workshop is an ideal overview for photographers wishing to promote their work to the fine art market with a goal of print sales and publication. If you haven’t yet completed a body of work, gaining insights on the industry at this stage is encouraged.

This workshop will provide participants with an overview of the fine art photography market and how one can effectively target galleries, collections and publishers most likely to respond to their work. An understanding of presenting work to industry professionals via competitions and portfolio review events, as well as the value of attending Gallery Expos will be discussed. Examples of successful promotional tools with be shared. I will bring to the workshop an extensive library of reference materials and examples of successful self-promotion examples to share with participants. The final session on Sunday morning will be on publishing your work, and will held at my home utilizing my personal library for discussion and demonstration.

Friday afternoon we have scheduled a special “Print Viewing” of masterworks from the Archives, as well as discussion with Denise Gose, Rights and Reproductions Manager at the Center for Creative Photography on the University of Arizona campus.

Saturday afternoon special guests Lisa M. Robinson and Ken Rosenthal will be presenting on their individual careers as artists, followed by a visit to Etherton Gallery (on view will be The Figure Illuminated, photographs by Flor Garduño, Alvin Booth and Ralph Gibson).

The workshop begins Thursday, November 6th at 6 p.m. and concludes at noon on Sunday, November 9th.


Please visit this link to the Fall Marketing Workshop page on my website for complete course details including optional consultation sessions with myself, and an optional studio tour Lisa & Ken following the close of the workshop. Special discounted rates at nearby hotels within walking distance have been arranged for participants; come to beautiful Southern Arizona this fall – an informative and inspiring time will be had by all!

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MVS to Houston Soon, Giving Lecture at HCP 6/26 to Benefit Newly Established “John Cleary Library”

As many of my readers will recall, my friend and gallerist John Cleary passed away suddenly earlier this year. I am going to be in Houston June 21-28 to work with his print and photobook collection, meet with my clients and most importantly give a lecture to benefit the John Cleary Library at the Houston Center for Photography during the exhibition of images from John’s collection of children, on view at HCP through July 13th.

Shortly before John passed away, HCP honored him by naming their newly established learning library the “John Cleary Library.”

It is my pleasure to present a lecture at HCP on the evening of June 26th with all proceeds benefitting the John Cleary Library (reception 7:30 p.m., lecture at 8 p.m.; book signing to follow).

While I have lectured at FotoFest during its educational programming within recent Biennial programming, this will be the first time I will present “Finding Your Audience: An Introduction to Marketing Your Photographs” in Houston. This presentation will be free to HCP members, non-members fee will be $12.00.

I will have copies of my book “The Business of Photography: Principles and Practices” will be for sale at a discounted rate, with a portion of the proceeds going towards the John Cleary Library.

Texans: head down from San Antonio, Austin, Dallas, or up from Galveston, over from Beaumont… Come out and support HCP’s new John Cleary LibraryI

I hope to meet many of you there.


From the HCP Calendar:

Finding Your Audience: An Introduction to Marketing Your Photographs
Thursday June 26, 2008, 8:00 PM – 9:30 PM
Mary Virginia Swanson

Finding Your Audience: an Introduction to Marketing your Photography will provide artists with a road map to getting their work in front of those with whom they most wish to share it. Doing one’s homework towards the contemporary art market, engaging in a dialogue with peers as well as one’s industry, and presenting one’s artwork are at the core of this event. The value of entering juried competitions and maximizing one’s investment in attending art fairs and portfolio review events will be discussed as well as creating effective promotional materials to keep in touch with those on your mailing list. Lastly, the benefits of a multimedia presence today will be discussed, within a broader discussion about new markets for photographers.

Ms. Swanson will have copies of her self-published book THE BUSINESS OF PHOTOGRAPHY: Principles and Practices available at a discounted price for those attending the presentation; books are available at $30 for HCP members and $35 for non-members.

Finding Your Audience is free to all HCP members and is $12 for non-members.
Reservations are recommended but not required.

In honor of her friend, collector and photography dealer John Cleary, Ms. Swanson will donate all proceeds from the lecture and a portion of the evening’s book sales to HCP’s John Cleary Library.

Mary Virginia Swanson makes it her goal to help photographers find the strengths in their work and identify appreciative audiences for their prints, exhibitions, editorial and licensing placement. Ms. Swanson has a diverse professional background, having coordinated educational, publication and exhibitions programs for a wide range of institutions and businesses in the field of photography and is considered an expert in the area of marketing and licensing fine art. It was during her tenure heading special projects at Magnum Photos that she recognized the opportunities for artists to develop second markets for their work, and in 1991 she founded SWANSTOCK, an innovative agency managing licensing rights for fine art photographers. Her workshops and lectures on the subjects of marketing opportunities and awareness have proven to aid photographers in moving their careers to the next level. She also consults with business and agencies in the photographic industry to aid in their awareness of contemporary photography.
Ms. Swanson currently works individually with photographers as a marketing consultant to guide artists in their careers. She maintains a popular blog about marketing and she is the author of her self-published The Business of Photography: Principles and Practices (2007). Visit her website and link to her popular blog at

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MVS Seminar at the Griffin Museum: Saturday April 19, 1-4 p.m.

I’m packing up in NYC (AIPAD was great – very interesting work, new dealers and more) and after a few days back in Tucson will head east again to give a 3-hour seminar next Saturday afternoon in Winchester, Massachusetts hosted by the Griffin Museum. Complete details on their website:

I hope to see many of you there!

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MVS To Speak at Brilliant Studio This Tuesday Evening, April 8th

I’m off to Philadelphia today, speaking to the students at Tyler School of Art hosted by Martha Madigan (be sure to check out the public art pieces on her website) and then on Tuesday evening giving a public lecture hosted by Brilliant Studio in Exton, Pennsylvania (near Philadelphia). Doors open for “wine, lite fare and tours of the studio” at 6 p.m.; my lecture will begin at 7:00. ASMP members are given a substantial discount on the fee Brilliant is charging ($30 ASMP members, $50 all others).
Complete details on the Brilliant Studio website’s homepage, from which you can download a PDF.

From there it’s on AIPAD in NYC on Wednesday, where I’m sure I’ll see many of you seeking inspiration from the masterworks and contemporary images, and information on the market for photography.

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MVS to lecture in San Diego, March 27th, 7 p.m. at MoPA

I will be giving a public lecture entitled “Finding Your Audience: An Introduction to Marketing Your Photographs” next Thursday evening in the Joan and Irwin Jacobs Theater at the Museum of Photographic Arts in San Diego.

The lecture will begin at 7:oo p.m.

This event is being held in conjunction with my two-day workshop entitled “Presenting Your Work to the Fine Art Community (March 28 & 29th at MoPA). Contact the Julia Dean Workshops to learn if space remains in the workshop: (310) 392-0909.

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FotoFest Begins This Week in Houston

I’m off to FotoFest today through the 21st and hope to see many of you there. The public offerings are outstanding, with an incredible calendar filled with lectures, panel discussions, exhibitions and more. Our workshops on March 11 and March 16 will be of great value to artists as well. Be sure to visit and get yourself to Houston!

LAST MINUTE ADVICE FOR PHOTOGRAPHERS: For those of you participating in The Meeting Place, if you follow this link you will be able to download an article I wrote about making the most of your portfolio review investment. I cover this in greater detail in my book, FYI.

I will do my best to keep posting on this blog while at FotoFest so bear with me if the frequency drops during my travels (with TIVO set on Sundance Channel for their film series). Safe travels, everyone!

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