As of this writing there are a few spaces left in my upcoming workshop “Presenting Your Work to the Fine Art Community” for Julia Dean Photo Workshops. We will begin on Friday night, January 8 and conclude by 6 pm on Sunday, January 10th.
From the catalogue: In this workshop, Mary Virginia Swanson provides insights into the most effective avenues for photographers to introduce their work to gallery and museum professionals. She discusses the value of entering national and international juried exhibitions and participating in portfolio review events. Important art fairs are discussed from the perspective of helping artists assess prices and edition sizes, and research the marketplace towards potential venues for their work. Effective self-promotion materials are shared with participants, as are the professional practices necessary to successfully present their work. She will discuss ‘talking points’ when given the opportunity to sign with a gallery for representation. In addition to the collecting market, Swanson will discuss the issues relating to granting the rights to reproduce (license) images and related negotiations. Participants are invited to bring several samples of their work to share with the class (not required). Swanson’s book, The Business of Photography: Principles and Practices will be provided to all participants as the course workbook.
The workshop will be held at JDPW’s facilities on Ocean Front Walk in Venice, California.