Archive for September 3, 2008

NEXT week in Minneapolis! Returning to Art, and Commerce with Exhibitions and Lectures

I’ll be in Minneapolis September 9-21st to visit family and friends, and consult with photographers on their presentation and marketing efforts.

During that trip, several key things are happening in the community:

The LEE FRIEDLANDER: PHOTOGRAPHY exhibition is on view at The Minneapolis Institute of Art through Sunday, September 14th. Not to be missed! The museum is open until 5, late night is Thursday (until 9). Special tickets are necessary for this exhibition.

And, next Wednesday and Thursday, September 10 & 11th across the MIA patio, the Minneapolis College of Art and Design (MCAD) brings lectures and exhibitions that I am anxious to share with readers. Creativity, imagery in the media, and more. Another interesting exhibition, and TWO EVENINGS of LECTURES:

WEDNESDAY, September 10th: KEVIN SWANEPOEL, President of The One Club, joins the community for a discussion of the award-winning work of The One Show. This lecture is held in conjunction with MCAD’s hosting the touring exhibition THE ONE SHOW: Advertising + Design + Interactive, “the world’s best work in print, radio and television, design, interactive, and new media as selected by The One Club, the leading non-profit organization for the recognition and promotion of excellence in advertising.”

Click here to view a preview of the works featured in the exhibition. Click here for MCAD gallery hours and directions.

Reception: 5:30, lecture at 7 p.m. in Auditorium 150 at MCAD.


THURSDAY, September 11th: MARY VIRGINIA SWANSON and DEBRA WEISS will bring their presentation from PDN On The Road to the Twin Cities! From the ASMP-MSP website:

“For years a photographer was either a commercial shooter or in the art market. Sure you could dabble in one or the other market but you risked diluting your brand and doing neither very well. You had to decide, specialize and commit to one or the other: Art or Commerce. There are two words to for that kind of thinking: OLD SCHOOL.

In today’s market, today’s reality, the art and the commercial markets can merge and complement each other. In fact being involved in both can prove to be a competitive if not a financial advantage.

Sound good, sure, but one question remains: “How do you do it?“ As with any marketing effort in this hyper competitive world, participation in multiple markets is not necessarily an easy move, it has got to be done well, with nuance and smarts. The good news? Have we got a meeting for you!

ASMP-MSP and ADBASE are proud to present two of the leading experts on the subject of multiple market promotion: Mary Virginia Swanson and Debra Weiss.

They have put together a program packed with imagery and information that has received rave reviews. You will discover how to navigate and effectively promote yourself in both the commercial and fine art markets. They will guide you through the similarities and differences between these two market segments. Participants will gain insights on maintaining market awareness and increasing business savvy, and in-depth information regarding how to research target clients. Mary and Debra will share work from photographers active in both arenas, including those who have successfully crossed over from one market to the other.

Mary Virginia Swanson makes it her goal to guide photographers towards their strengths and to identify appreciative audiences for their work. She is considered an expert in the area of marketing and licensing fine art. During her tenure heading special projects at Magnum Photos, she recognized the opportunities for artists to develop second markets for their work and founded SWANSTOCK, an innovative agency that managed licensing rights for fine art photographers. Swanson currently works with photographers as a marketing consultant, and is a much sought-after portfolio reviewer. Her seminars, workshops and public lectures on the subject of marketing opportunities have aided countless photographers in moving their careers to the next level.

Debra Weiss has been an agent for some of the top names in the business, a consultant for Black Book and did a stint as CEO of APA National. Besides lecturing, seminars and moderating panels, she now primarily works with photographers one-on-one and guides a photographer’s career as an artist and a business. Debra presents seminars annually at PhotoPlus Expo and is a frequent guest speaker at Art Center College of Design. She recently curated an exhibit of the Best of The International Photography Awards 2005, which has traveled to nine countries. Debra is curator of the PLUS (Picture Licensing Universal System) Coalition Web site and is also the PLUS Industry Committee Coordinator.

Well there it is, this will be an amazing meeting and a mind opening experience, can you seriously think of not attending? We don’t think so, see you there!”

PLEASE NOTE: STUDENTS PAY ONLY $5.00! I look forward to meeting many of you there!

Date/Time: 11 September 2008 …note: Date Change!
Social hour: 6-7
Meeting: 7
Admission: ASMP-MSP & MCP Members: $10
MCAD Students w/id: Free
Students w/id: $5
Non-Members: $20
Location: Minneapolis College of Art and Design
Auditorium 150
2501 Stevens Avenue South
Minneapolis, MN. 55405

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