Archive for June 8, 2008

MVS to Houston Soon, Giving Lecture at HCP 6/26 to Benefit Newly Established “John Cleary Library”

As many of my readers will recall, my friend and gallerist John Cleary passed away suddenly earlier this year. I am going to be in Houston June 21-28 to work with his print and photobook collection, meet with my clients and most importantly give a lecture to benefit the John Cleary Library at the Houston Center for Photography during the exhibition of images from John’s collection of children, on view at HCP through July 13th.

Shortly before John passed away, HCP honored him by naming their newly established learning library the “John Cleary Library.”

It is my pleasure to present a lecture at HCP on the evening of June 26th with all proceeds benefitting the John Cleary Library (reception 7:30 p.m., lecture at 8 p.m.; book signing to follow).

While I have lectured at FotoFest during its educational programming within recent Biennial programming, this will be the first time I will present “Finding Your Audience: An Introduction to Marketing Your Photographs” in Houston. This presentation will be free to HCP members, non-members fee will be $12.00.

I will have copies of my book “The Business of Photography: Principles and Practices” will be for sale at a discounted rate, with a portion of the proceeds going towards the John Cleary Library.

Texans: head down from San Antonio, Austin, Dallas, or up from Galveston, over from Beaumont… Come out and support HCP’s new John Cleary LibraryI

I hope to meet many of you there.


From the HCP Calendar:

Finding Your Audience: An Introduction to Marketing Your Photographs
Thursday June 26, 2008, 8:00 PM – 9:30 PM
Mary Virginia Swanson

Finding Your Audience: an Introduction to Marketing your Photography will provide artists with a road map to getting their work in front of those with whom they most wish to share it. Doing one’s homework towards the contemporary art market, engaging in a dialogue with peers as well as one’s industry, and presenting one’s artwork are at the core of this event. The value of entering juried competitions and maximizing one’s investment in attending art fairs and portfolio review events will be discussed as well as creating effective promotional materials to keep in touch with those on your mailing list. Lastly, the benefits of a multimedia presence today will be discussed, within a broader discussion about new markets for photographers.

Ms. Swanson will have copies of her self-published book THE BUSINESS OF PHOTOGRAPHY: Principles and Practices available at a discounted price for those attending the presentation; books are available at $30 for HCP members and $35 for non-members.

Finding Your Audience is free to all HCP members and is $12 for non-members.
Reservations are recommended but not required.

In honor of her friend, collector and photography dealer John Cleary, Ms. Swanson will donate all proceeds from the lecture and a portion of the evening’s book sales to HCP’s John Cleary Library.

Mary Virginia Swanson makes it her goal to help photographers find the strengths in their work and identify appreciative audiences for their prints, exhibitions, editorial and licensing placement. Ms. Swanson has a diverse professional background, having coordinated educational, publication and exhibitions programs for a wide range of institutions and businesses in the field of photography and is considered an expert in the area of marketing and licensing fine art. It was during her tenure heading special projects at Magnum Photos that she recognized the opportunities for artists to develop second markets for their work, and in 1991 she founded SWANSTOCK, an innovative agency managing licensing rights for fine art photographers. Her workshops and lectures on the subjects of marketing opportunities and awareness have proven to aid photographers in moving their careers to the next level. She also consults with business and agencies in the photographic industry to aid in their awareness of contemporary photography.
Ms. Swanson currently works individually with photographers as a marketing consultant to guide artists in their careers. She maintains a popular blog about marketing and she is the author of her self-published The Business of Photography: Principles and Practices (2007). Visit her website and link to her popular blog at

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