Photographer Michel Tcherevkoff speaking Monday November 12th in Waltham, Massachusetts

CIPNE (Commercial Industrial Photographers of New England) are hosting photographer Michel Tcherevkoff on this coming Monday, November 12th.

From the CIPNE website:

Reality with a Twist
“Find the extraordinary in the ordinary and make others see it”

Michel Tcherevkoff

Monday, November 12th, 7-9 p.m.

Michel Tcherevkoff
Monday, November 12, 2007 (7pm–9pm)

One of the world’s preeminent conceptual photographers, Michel Tcherevkoff made a name for himself creating eye-catching visual metaphors for clients such as AT&T, FedEx, L’Oréal, and Maybelline.
Once Paris-born Michel graduated from law school and came to New York, his interests turned to photography. Fate landed him a job assisting legendary photographer, Pete Turner. That experience helped him develop his own signature way of seeing things and launched his successful 30-plus year career as an editorial and commercial photographer.

In this program you will discover how an upside down photo of a leaf in his studio led to his latest project, Shoe Fleur: A Footwear Fantasy, which has captured the imagination of a new generation of young designers and art directors. Michel will chronicle the genesis of the new book and detail the pitfalls and successes he experienced in the process of bringing it to bookshelves everywhere.
Follow the twisted trail as Michel also recounts his journey through the wild business of advertising and editorial photography. Learn how he continuously thrives in today’s marketplace by combining his imagination and technical virtuosity.

Silent Auction
During the program you can bid on a signed copy of Michel’s new book. Proceeds from the silent auction will benefit CIPNE’s educational activities.


Hilton Garden Inn
420 Totten Pond Rd.
Waltham, MA 02451

Registration & Networking: 6–7pm
Speaker: 7–9pm

Pre-registration is required for this program.

Cost: CIPNE Members – Free, Non-members – $5, Full-time Students – $5
Click here to register (Non-members may pay by Paypal)
Please note: on-line registration closes November 9th.”


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