Archive for June 2, 2007

Book Expo America!

I’m attending BookExpo America this weekend and will report in on more later – just wanted you to see this link to the text of the best lecture I’ve attended so far, entitled “The End of General Trade Publishing Houses” The speaker was Mike Shatzkin of The Idea Logical Company (www.idealog.com). His wise perspective offered applies to all things marketing. Know your like-minded community, and buy your URL’s now… !

www.idealog.com/speeches/endoftrade.htm

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