The deadline for entering the annual PHOTOGRAPHY NOW exhibition sponsored by the CENTER for PHOTOGRAPHY at WOODSTOCK is approaching. Juror for this year is JULIAN COX, Curator of Photography at the High Museum of Art, Atlanta, Georgia. Winners will be published in CPW’s quarterly magazine PHOTOGRAPH. Be sure to read submission details carefully. Good luck!
Archive for December, 2006
PHOTO LA is less than a month away, admittedly my favorite of all the photography gallery expos. If you feel that your work is ready to take to market, there is no better way to gain awareness on the marketplace than to attend Photo LA. This annual fair held at the Santa Monica Civic Auditorium affords you the opportunity to learn which artists are represented in many of the best photography galleries (as well as view recent titles by the most important publishers of photography titles) (click here to view Exhibitors), what their pricing structure is, how their work is presented, and how their dealers speak about the work. It is a terrific window on the market TODAY. This is NOT, however, a chance for you to show your work to the dealers (the worst “first impression” you can make!). These dealers have not invested mightily in participating at Photo LA with a goal of “scouting” for new talent. To the contrary, Photo LA allows you the chance to narrow your sights to the list of those galleries and publishers most likely to respond to your work. I find it incredibly insightful to look and LISTEN to the dialogue between dealers and prospective buyers. Being present is an investment in building your career by compiling a short list of dealers that you wish to add to your mailing list, hear them lecture about photography, enter competitions that they are jurying, and invest in portfolio review events where they will be participating.
Beyond walking for floors and being inpired by great photography and great books, don’t miss the programming offered at the fair, from the morning collecting seminars (which allow access to the show floor before the public is allowed to enter), the lectures by artists on Friday and Saturday (among them Mona Kuhn, Alec Soth and Todd Hido). Additionally, the annual seminar offered by Center (formerly known as the Santa Fe Center for Photography) is titled “Center Thyself,” on building strong professional relationships in our industry. Speakers include Tim Wride of the No Strings Foundation, Michael Dawson, Director, Michael Dawson Gallery and Mark Pinsukanjana, Publisher, MB Editions/Modernbook Gallery.
Photo LA is also one of the most affordable of the art fairs, as airfares to LAX are always competitive (with JetBlue and Southwest flying servicing LAX), the airport is a short shuttle bus ride to Santa Monica, and there is a wide range of motel/hotel options within walking distance of the Civic Auditorim and the Doubletree Suites across the street (where the lectures by artists and CENTER’s seminar are held) as well as the beach – all on foot, easily. You can’t attend a more interesting expo with such travel/hotel ease!
NOTE: Student rate is $45. For others, the price for this seminar goes up from $85.00 to $115.00 on JANUARY 4 – register soon!
I’m leading one of the morning collecting seminars (Sunday, January 21) so perhaps I’ll see you there!
If you think your work would find an appreciative audience in Europe, this Portfolio Review event would be one I would strongly encourage you to consider applying to.
PhotoEspana 2007 will occur May 30 – July 22, 2007, in Madrid, Spain. During the event, in addition to excellent exhibition offerings there is a noted portfolio review event entitled “DESCUBRIMIENTOS PHE07” held June 1-3. Participation is limited to 60 photographers total, selected by jury. Guidelines must be strictly adhered do. The stellar list of Reviewers will select a winning portfolio from those presented, which will be awarded an exhibition at the 2008 event. Application form is online now.
Whether accepted to the Reviews or not, it would be great to see the exhibiton offerings! Check out the 2006 event by clicking here.
Everyone wants a digital camera for Christmas. Learning to use it – mastering the technical to your creative advantage – is another thing completely. Two of my favorite new books bring more to their respective “table of contents” than simply the mastering the techniques, adding personal reflections on photography’s past, present and future to their teachings. AND, their incredible artwork. Both individuals are presenters at all major industry events, both are widely-respected as great teachers, and authors.
So, ladies first:
Don’t miss these inspiring and resourceful recent publications.
In Monday’s HP‘s Professional Photography Blog, Eileen Fritsch wrote an article called “Breaking into the Art Market.” Within this piece, she offers good advice and resources. Don’t miss this blog, which is referred to as a “loosely guided idea-exchange that can help you make sense of emerging trends in photo-imaging and maximize your success as a photography professional.” Click here to see a full list of HP blogs.
Mark October 18-20, 2007 on your calendar to attend next year’s PhotoPlus Expo, sponsored by Photo District News Magazine.
To be successful in business – any business – you must think like an entrepreneur. I encourage artists to a recent Business Week Magazine’s BUSINESSWEEKONLINE SMALL BIZ posting called “Harnessing the Power of Marketing.” The intro: “No matter what industry your business is in, it’s crucial to define your market, figure out how to reach it, and stay on top of changes.” I stress many of these issues in my MARKETING GUIDEBOOK FOR PHOTOGRAPHERS but remember, business is business. The business of art is as important as the making of art. Think of the artists you most admire and respect, and consider how you learned of their work, where you viewed their work in person, where you perhaps read critical reviews, monographs and the like… whether they are marketing their own work or the have marketing partners, they are building successful careers.
More on the business of art to come on this blog, and in the updated 2007 edition of my book.
One of my favorite magazines on the art market is Art & Auction, which is part of the LTB group of publications that offers “The ARTINFO Weekly Newsletter.” This week’s edition features an interview with British historian and art critic T. J. Demos on contemporary photography. Demos recently edited the compilation “Vitamin Ph: New Perspectives in Photography (published by Phaidon), which features the work of 121 artists from 41 countries. Read this interview, see the book, and subscribe to this newsletter to gain a broader perspective on the global art market.