Archive for December 21, 2006

HP BLOG links to MVS Lecture Handout

In Monday’s HP‘s Professional Photography Blog, Eileen Fritsch wrote an article called “Breaking into the Art Market.” Within this piece, she offers good advice and resources. Don’t miss this blog, which is referred to as a “loosely guided idea-exchange that can help you make sense of emerging trends in photo-imaging and maximize your success as a photography professional.” Click here to see a full list of HP blogs.

Within Monday’s marketing piece, Eileen also recapped my talk at PhotoPlus Expo 2006, and has a link to my handouts from my lecture, “PRESENTING YOUR WORK TO THE FINE ART COMMUNITY.”

Mark October 18-20, 2007 on your calendar to attend next year’s PhotoPlus Expo, sponsored by Photo District News Magazine.

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Your Business/Your Business Plan

To be successful in business – any business – you must think like an entrepreneur. I encourage artists to a recent Business Week Magazine’s BUSINESSWEEKONLINE SMALL BIZ posting called “Harnessing the Power of Marketing.” The intro: “No matter what industry your business is in, it’s crucial to define your market, figure out how to reach it, and stay on top of changes.” I stress many of these issues in my MARKETING GUIDEBOOK FOR PHOTOGRAPHERS but remember, business is business. The business of art is as important as the making of art. Think of the artists you most admire and respect, and consider how you learned of their work, where you viewed their work in person, where you perhaps read critical reviews, monographs and the like… whether they are marketing their own work or the have marketing partners, they are building successful careers.

More on the business of art to come on this blog, and in the updated 2007 edition of my book.

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On Contemporary Photography: Interview on www.artinfo.com

One of my favorite magazines on the art market is Art & Auction, which is part of the LTB group of publications that offers “The ARTINFO Weekly Newsletter.” This week’s edition features an interview with British historian and art critic T. J. Demos on contemporary photography. Demos recently edited the compilation “Vitamin Ph: New Perspectives in Photography (published by Phaidon), which features the work of 121 artists from 41 countries. Read this interview, see the book, and subscribe to this newsletter to gain a broader perspective on the global art market.

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