Archive for MVS BUSINESS BOOK

MVS Marketing Seminar 10/6 in Minneapolis: Last Days to Register

If you are planning on attending my upcoming marketing seminar in Minneapolis, there are a few seats remaining. The seminar runs from 1-5 next Saturday, October 6th, and is being held at the Minnesota Center for Photography.

I encourage you to pre-register to ensure your participation!

From the MCP Website:
“In this seminar, marketing expert Mary Virginia Swanson will provide insights into the most effective avenues for introducing your work to gallery and museum professionals. She will discuss the value of the national and international juried exhibitions, as well as portfolio review events such as FotoFest, Review Sante Fe, PhotoLucida, and key European festivals, as realistic avenues to industry professionals. Important gallery trade show such as AIPAID, Photo LA, and Photo Miami will be discussed from the perspective of helping artists determine which dealers will be most appropriate for their work.

Effective self-promotion materials will be shared with participants, as well as insights into conducting research toward compiling an effective mailing list. Professional practices necessary to successfully present your work will be discussed, as well as “talking points” when given the opportunity to sign with a gallery for representation.

Each participant will receive a copy of Ms. Swanson’s book, The Business of Photography: Principles and Practices (2007) as the seminar workbook.”

To register, contact BETH LEDNER in my office at: (520) 742-6311 to sign up. Discounts are given to students, and to MCP members. I look forward to seeing many of you there!

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MVS to Atlanta: ACP 9/30 and PDN On The Road 10/1 & 10/2

I’m off to Atlanta this weekend to participate in the opening weekend festivities at Atlanta Celebrates Photography (SUNDAY) and to join a great group of industry colleagues as presenters at PDN On The Road. I hope to see some of you soon at one or both of these events!

http://www.acpinfo.org/?sec=15&sub=1&page=13#127

Finding Your Audience: An Introduction to Marketing Your Artwork

A Lecture by Mary Virginia Swanson

Sun., Sep. 30, 2007 1 – 2:30 pm

Held at the Museum of Contemporary Art of Georgia, 1447 Peachtree Street, Atlanta GA 30309
W: www.mocaga.org T: 4048811109

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OCTOBER 1 & 2: PDN ON THE ROAD comes to Atlanta

My colleague Debra Weiss, marketing consultant to commercial photographers and I have prepared two new lectures that we are debuting at the PDN On The Road Series, coming to Atlanta, Chicago, Dallas, New York and Los Angeles this fall. Our collaboration on these new presentations will offer participants a glimpse into fine art, commercial, corporate, graphic design, decor, licensing and other market segments.

They are:
on Day One: “Marketing – Ten Points That Will Drive Your Business in Today’s Market”
on Day Two: “Marketing – Today’s Marketplace: Presenting Your Work to Multiple Markets”

To view the complete Seminar Agenda, click here.

I hope to see many of you at one of these five PDN ON THE ROAD events!

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STOCK PHOTOGRAPHY: A Panel Discussion at SVA in NYC, Saturday afternoon 9/29

Stock Photography: A Panel Discussion

The BFA Photography Department and the Continuing Education Division of the School of Visual Arts invite you to the upcoming panel discussion on the topic of stock photography.

Amy Steigbigel, Director of Photography, Stills Creative Imagery Division at Getty Images will moderate the event, which includes prominent members of the stock community representing a variety of agencies:

Meredith Kamuda, Senior News Editor, Corbis
Jasmine De Foore, Photographer’s Representative, Redux Pictures
Stephanie Levine, Key Account Sales Manager, Digital Railroad
Elodie Mailliet, Director of Photography, Getty
Lynn Eskenazi, Collection Director, Jupiterimages

The aim of the discussion is to iterate both the fundamentals behind royalty-free, rights-managed, third party sales and other arcane stock matters. In addition, emphasis will be placed on conveying crucial information for photographers seeking to become more involved in the landscape of stock photography.

Saturday, September 29
2:00pm – 5:00pm

Held at the School of Visual Arts
209 East 23rd Street
Amphitheater (room 311)
New York, NY

The event is free to all SVA students and alumni who present a current ID and/or alumni card.

All others will be required to pay a $15 entrance fee at the door.

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Registration Now Open for MVS Marketing Seminar at MCP, October 6th

Registration has now opened for my upcoming marketing seminar in Minneapolis:

“Presenting Your Work to the Fine Art Community”
Saturday, October 6th, 1-5 p.m.
Held at the Minnesota Center for Photography

ABOUT THIS SEMINAR:
In this seminar, marketing expert Mary Virginia Swanson will provide insights into the most effective avenues for introducing your work to gallery and museum professionals. She will discuss the value of the national and international juried exhibitions, as well as portfolio review events such as FotoFest, Review Santa Fe, PhotoLucida, and key European festivals, as realistic avenues to industry professionals. Important gallery trade show such as AIPAID, Photo LA and Photo Miami will be discussed from the perspective of helping artists determine which dealers will be most appropriate for their work.

Effective self-promotion materials will be shared with participants, as well as insights into conducting research toward compiling an effective mailing list. Professional practices necessary to successfully present your work will be discussed, as well as “talking points” when given the opportunity to sign with a gallery for representation.

Each participant will receive a copy of Ms. Swanson’s book, The Business of Photography: Principles and Practices (2007) as the seminar workbook.”

Click here for more information on the 1/2 day seminar.

Fee: $55 for full time students, $60 for MCP Members, and $75 for all others.

To register, contact my Administrative Assistant, Beth Ledner at (520) 742 6311.
I hope to see you there!

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MVS to lecture in Seattle on August 17

I’ll be giving a lecture on the eve of my workshop at Photography Center Northwest (PCNW) on Friday, August 17th.

Information from the PCNW website:

MARY VIRGINIA SWANSON
“Finding Your Audience: An Introduction to Marketing Your Photographs”
Friday, August 17, 6:00 pm

Wyckoff Auditorium, Bannan Engineering Bldg, East Entrance, Seattle University

“No one knows more about the photography marketplace than acclaimed expert Mary Virginia Swanson. A frequent juror for leading national and international photography competitions and portfolio reviews, Mary Virginia Swanson shares her experience about important first steps in marketing your work.”

Tickets: $8 General, $5 PCNW members and students
Purchase lecture tickets at PCNW, by calling (206) 720-7222 ext. 10.

I’ll have copies of my book available at the lecture.

I’m teaching in Maine at the moment and understand my PCNW workshop that weekend is nearly full; to learn if there are spaces available, contact PCNW.

About the forthcoming PCNW workshop:

“PRESENTING YOUR PHOTOGRAPHS TO THE FINE ART COMMUNITY
WITH MARY VIRGINIA SWANSON
Sat & Sun 10:00 am- 5:00 pm Aug 18 & 19 $450 Mary Virginia Swanson

Acclaimed expert Mary Virginia Swanson will provide insights into the most effective avenues for introducing your work to the gallery and museum professionals. She will discuss the value of the national and international juried exhibitions, as well as portfolio review events such as FotoFest, Photolucida, Review Santa Fe and European festivals as realistic avenues to industry professionals. Important gallery trade shows such as AIPAD’s The Photo Show and Photo LA/NY/SF will be discussed from the perspective of helping artists to determine which dealers will be most appropriate for their work. Effective self-promotion materials will be shared with participants, as well as visuals providing insights into portfolio review events towards making the most of your participation. Professional practices necessary to successfully present your work will be discussed, as well as “talking points” when given the opportunity to sign with a gallery for representation. Lastly, workshop participants will gain insights into copyright and assessing the value of your work when granting permissions to reproduce the work in a commercial environment.

Tuition also covers entry to Mary Virginia Swanson’s lecture, “Finding Your Audience: An Introduction to Marketing Your Photographs” on Friday August 17, 6:00 pm, and a copy of her book on the subject.”

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IFPDA Website: “Learn About Prints”

I am doing research today for an upcoming article on limited edition books for the column I co-author with Darius Himes in the Photo-Eye Booklist, and was remined about the value of the website for the International Fine Print Dealers Association (IFPDA).

There is a terrific resource for artists within the site: LEARN ABOUT PRINTS, which offers a summary of techniques, glossary of terms relating to prints/editions, and a bibliography. I encourage all my readers to check this out, and print for your reference library. (I mentioned this as a resource within the chapter on “Estate Planning Consideration for Artists” in my book The Business of Photography: Principles and Practices (2007).

Be sure to mark NOVEMBER 1-4th on your calendar – these are the dates for the IFPDA Print Fair 2007 in NYC. As I’m sure you are aware, an increasing number of galleries that represent works of art on paper are adding photographers to their rosters, translating to more opportunity for you and your work. Review the member’s roster on the website to begin research for yourself, and continue to learn about these dealers by visiting this art fair.

From the website:
“The annual IFPDA Print Fair is unique among the world’s major art fairs for its focus on fine prints from all periods. All dealers exhibiting at the Fair are members of the International Fine Print Dealers Association (IFPDA). The IFPDA’s thorough vetting of its members assures collectors of each exhibitor’s expertise and professionalism, and of the authenticity and condition of artwork available for purchase.

The Fair is the highlight of New York Fine Art Print Week, an annual series of exhibitions, gallery talks, demonstrations, and expositions in New York during the week of the Print Fair.”

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Fotovision hosts lecture “The Legal Landscape of Street Shooting” July 24th

Fotovision will offer this important lecture on July 24th, 6:30 – 8:30 p.m. at UC Berkeley:

From their Newsletter:
“Whether you are out on the street shooting as a freelance, staff photographer or a private citizen, you need to understand your legal rights and how those rights are interpreted in today’s social landscape. Despite press freedoms guaranteed in the Bill of Rights, the government routinely challenges individual journalists and the general public. For example, freelanceer and blogger, Josh Wolf, was jailed and served 226 days in jail for refusing to comply with a Grand Jury subpoena to turn over a collection of videotapes he recorded during a demonstration in San Francisco.

This will be a really interesting evening discussion about First Amendment concerns for photographers, principally regarding privacy liability, defamation and copyright. You will have the opportunity to hear in plain English what the issues are, what your legal rights are, and ways to protect yourself.

Fotovision is fortunate to have scheduled the very busy and high powered team at The First Amendment Project, dedicated to protecting and promoting freedom of information, expression, and petition. FAP provides advice, educational materials, and legal representation to its core constituency of activists, journalists, and artists in service of these fundamental liberties.

Location: The Center for Photography, North Gate Hall
Graduate School of Journalism at UC Berkeley, Hearst & Euclid.

Instructors: David Greene, Executive Director of The First Amendment Project is an experienced litigator for First Amendment issues, a founding member of the Internet Free Expression Alliance, author and lecturer.
Pondra Perkins is a Staff Attorney and Environmental Advocacy Fellow at the First Amendment Project. In addition, she has a background in software engineering which she used to build digital applications for various media companies such as Getty Images.
James Wheaton, is a litigator in cases involving civil rights at the state and federal level, co-founder of the First Amendment Project. He is also a registered lobbyist, and has been involved in the passage of amendments to the California law. Please refer to their website for full biographies.

Class size: 100 participants.
Cost: $10.00

Go to this link and at the bottom of the page is access to register for this event online.”

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MVS MARKETING WORKSHOP: Maine, August 1-4, and VII Seminar, too!

There are a few spaces left in my annual workshop at Maine Photo Workshops in Rockport. Class starts at 6 p.m. on Wednesday August 1, concludes on Saturday August 4th at noon.

The course description:
Mary Virginia Swanson will provide insights into the most effective avenues for introducing your work to the gallery and museum professionals. She will discuss the value of the national and international juried exhibitions, as well as portfolio review events as realistic avenues to industry professionals. Important gallery trade shows will be discussed from the perspective of helping artists to determine which dealers will be most appropriate for their work. Effective self-promotion materials will be shared with participants, as well as visuals providing insights into portfolio review events towards making the most of your participation. Professional practices necessary to successfully present your work will be discussed, as well as “talking points” when given the opportunity to sign with a gallery for representation. Participants will also gain awareness about granting the rights to reproduce your images, copyright and negotiation. There will be a session for group portfolio sharing, and the course workbook, Ms. Swanson’s book, Business of Photography: Principles and Practices (2007) will be provided to participants.

To register, click here, or call toll free at 877.577.7700

FOLLOWING the close of my seminar, there is an amazing symposium on the 4th:
VII Agency – Conflict Photography: A Symposium with members of the VII Photo Agency and photographer Samantha Appleton, moderated by Vicki Goldberg.

This seminar in Rockport, Maine is FREE and open to the public, but pre-registration is required.

Click this link to register, or call toll free to register: 877.577.7700

If you haven’t been to a VII seminar, it is an amazing, powerful experience. The work these photographers are producing is changing how we see the world. And Vicki Goldberg is one of the brightest lights in our field; she will do a fantastic job moderating the event. Don’t miss it. Join me for my workshop and stay on for this event – see you in the front row!

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REMINDER: Fotofest 2008 “MEETING PLACE” Applications Close July 8

I know many of you are considering applying for the 2008 Fotofest portfolio review event entitled THE MEETING PLACE. Event dates are March 7-20th; I want to encourage you to apply ASAP. While the deadline for applications is several weeks away, should the acceptances be allocated by lottery (if oversubscribed when the applications begin to be processed on July 9th), the waiting list will be constructed by the date your application was received.

Click here to download the registration form for the 2008 Meeting Place.

Fotofest has posted “ADVICE FOR PHOTOGRAPHERS ATTENDING THE MEETING PLACE” that I have drafted for all of you considering attending – I want you to make the most of your investment!

EDUCATIONAL PROGRAMMING:
In addition to selecting which of the 4- or 6-day review dates you prefer to apply to, remember to take into consideration the educational offerings that will take place during The Meeting Place. I am proud to have been working with Fotofest for many years now to help coordinate these affiliated educational events, for which we have the amazing pool of talented international Reviewers to tap as speakers! These programs are both held at the Doubletree Downtown Houston, where the reviews are happpening; I urge you to plan now to attend and make your hotel reservations at the Doubletree Downtown accordingly!

On MARCH 11th, between portfolio review blocks one and two:

Art Makers and Career Builders
Coordinated by Mary Virginia Swanson and FotoFest
Tuesday March 11, 2008 – Doubletree Hotel, Houston Downtown
This one-day Educational Seminar offers participants the opportunity to learn from artists and key decision-makers about building a career as an artist. Members of the arts industry will benefit by getting an overview of different market areas that can increase the impact of their activities.

The Seminar will feature speakers from diverse areas of the photography field – including Commercial Galleries, Museums and Non-profit Art Spaces, Festivals and Biennials, Corporate Art Collections , Commercial Photo Agencies. Successful photographers will speak about how they have built their own careers.

On MARCH 16th, between portfolio review blocks two and three:

Publishing Photo Books Today – From Traditional Presses to Self-Publishing
Coordinated by Mary Virginia Swanson and Darius Himes, Editor, Photo-Eye Booklist
Sunday March 16, 2008 – Doubletree Hotel, Houston Downtown
This one-day workshop gives participants interested in having a book publication of their photographs an inside look at the publishing world and different options for book publishing. Covering diverse aspects of the book industry, it looks at the processes and costs of getting a book published, through traditional publishers, self-publishing, on-line publishing, and print-on-demand. It also looks at how to market books and includes case studies presented by artists.

Panelist invited will represent different areas of the photo book industry, as well as successful artists presenting recent experiences in publishing.

Admission to the educational events will be open to the public and will have a separate admission fee TBD.

See you in Houston in March 2008!

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Two Recent Interviews with MVS Now Available – Online and on CD-ROM

Earlier this year I had the pleasure of being interviewed for two different publications.

MASTERING DIGITAL BLACK AND WHITE – in print, and audio interview on line:
First, Amadou Diallo, author of the recently published title MASTERING DIGITAL BLACK AND WHITE (2007, Thomson Publishing) interviewed me for Chapter 9, “Creating The Portfolio.”

A full length audio recording of our telephone interview is available for downloading at this link.

There is a terrific website for the book, with a roster of downloadable interviews with other contributors to the book, including Henry Wilhelm, Jean Miele, Chester Higgins and Jon Cone among others.
Check out the reader forums here.

Click Lenswork‘s recent issue #70, the Extended (CD-Rom) version includes an interview that Brooks Jensen conducted with me when we were both attending Photolucida in Portland, Oregon. I am in great company in issue #70, to say the least! Visit the website’s shop to subscribe, and click Leave a Comment

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