Archive for Market Musings

September 29th in Phoenix: “20/20: Two Photography Dealer’s Visions” Lisa Sette and Terry Etherton

DISCUSSION at the Phoenix Art Museum:

20/20: Two Photography Dealers’ Visions

September 29, 7pm, Phoenix Art Museum
Lisa Sette and Terry Etherton – two internationally known photography dealers based in Arizona for over 20 years – engage in a lively discussion about how their passion for photography led them to opening and sustaining galleries, their favorite photographs, the photography market then and now, the art-fair experience from the dealer’s point of view, and advice for building a collection.

Presented by the Museum’s In Focus group

This lecture is in conjunction with the exhibition “CREATIVE CONTINUUM: The History of the Center for Creative Photography”

From the webpage for the exhibition:

“The year was 1975. Gerald R. Ford was president, a little company named Microsoft was founded, A Chorus Line opened on Broadway and Jaws was making a big splash in movie theaters. And in Tucson, a lifelong dream was realized.

Founded by legendary photographer Ansel Adams and then University of Arizona President John P. Schaefer, The Center for Creative Photography at the University of Arizona was the vision of two men who wanted to create an institution dedicated to collecting, preserving, interpreting and managing all materials that are essential to understanding photography and its history. Today, 35 years later, the Center has acquired more archives and individual works by 20th century North American photographers than any other museum in the nation.

Creative Continuum charts the Center’s dynamic evolution, beginning with the inaugural exhibition of works by Ansel Adams, Wynn Bullock, Harry Callahan, Aaron Siskind and Frederick Sommer through today’s contemporary artists that are reinventing the medium. This special look at the Center’s history is an exciting and engaging “who’s who” of American photography and features works by Richard Avedon, Lola Alvarez Bravo, Louis Carlos Bernal, Tseng Kwong Chi, Imogen Cunningham, Louise Dahl-Wolfe, Roy DeCarava, Andy Warhol and Edward Weston.

In addition to nearly ninety photographs, Creative Continuum also includes a sampling from the Center’s Voices of Photography video oral history project, rare archival objects from the vault and examples of past exhibition catalogues.”

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Minneapolis: Alec Soth exhibition opens September 12th with film, artist’s talk, remains on view through January 2, 2011 at the Walker Art Center

How exciting for Alec to have a major exhibition at one of our finest home town museums. I can’t wait to see him and this show this weekend!

SUNDAY, September 12th is a great day to be in Minneapolis, if you can.

Click here to read an interview on the Walker Art Center blog:  “Dismantling My Career: A Conversation with Alec Soth and Bartholomew Ryan”

Click here to view Alec’s blog and read his comments anticipating and installing the exhibition.

Click here to learn about and buy the exhibition catalogue “From Here to There: Alec Soth’s America”

Summary

Read the WAC Press Release (note the Flickr Pool project, and dial-in audio tour with the artist, AND the well deserved credit to CURATOR):

“Alec Soth’s Photographs Form an Offbeat Portrait of the American Experience
Artist’s First Major Survey Exhibition Premieres at Walker Art Center September 12-January 2

Within the wanderlust embodied in Alec Soth’s photographs is an impulse to uncover narratives that comprise the American experience. From Here to There: Alec Soth’s America, organized by the Walker Art Center and premiering in Minneapolis September 12, 2010–January 2, 2011, is the first major U.S. survey to explore the past 15 years of work by one of the most compelling voices in contemporary photography. While Soth’s practice has taken him throughout the world, from Paris to London to Bogota to the Republic of Georgia, the Walker exhibition focuses specifically on his pictures made in the United States. Featuring over 100 photographs, the presentation includes early black-and-white images of Minneapolis working-class taverns, as well as examples from his well-known series Sleeping by the Mississippi, NIAGARA, Fashion Magazine, and The Last Days of W.Also debuting in the exhibition is a major new series, Broken Manual, as well as other bodies of work not exhibited until now.

Soth will discuss his work and the world of contemporary photography with George Slade, curator at the Photographic Resource Center at Boston University and former artistic director at the Minnesota Center for Photography, at an Opening-Day Talk on Sunday, September 12 at 2p.m.. A complete listing of related programs follows.

Soth’s working process is firmly situated in a tradition established by such photographers as Robert Frank, Stephen Shore, William Eggleston, and Joel Sternfeld, whose work has at its heart the American road and whose images persistently capture average individuals and everyday settings. Soth’s is a distinct perspective, however, one in which the act of wandering, the method of embracing serendipity when seeking out his subjects, and the process of telling are as resonant as the photographic record of his remarkable encounters. When considered together, these pictures probe the idiosyncrasies of people, objects, and places he discovers on his journeys, and form an offbeat and absorbing portrait of the American experience.

Soth’s method of engaging his subjects, he has said, is like “web surfing in the real world,” following leads with the fervor of a detective, and allowing each encounter with a place or individual to segue to the next through a kind of free-associative research. As the journeys unfold, he delves deeper into stories real and imagined. Though rich in detail and often exquisitely composed, his works evidence careful restraint; it is often what is not revealed which most piques our imagination. Working primarily with a cumbersome 8×10 field camera, which elicits remarkable detail and color, he must spend considerable time setting up his shots, often leaving his portrait subjects relaxed and lost in their own thoughts rather than performing for his lens. As a result, the artist’s distanced and sympathetic stance captures these individuals as they are—ordinary people living their lives in the places where he has met them.

Soth first received wide public attention and critical acclaim in 2004 with Sleeping by the Mississippi,an ambitious five-year project—also published as a book—in which he traveled up and down the Mississippi River capturing places and people he came across, often with an eye tuned toward small-town curiosities, offbeat characters, and the chance of finding beauty in banal or overlooked settings.NIAGARA, Soth’s next major American project, focuses on the eponymous waterfall which has long stood in the national vernacular as a symbol of grandeur and romance. What Soth finds at the falls and in the aging environs of tourist motels are complex stories that form a contemporary mythology of love, its promises and failures. Other bodies of work featured in the exhibition include a rarely seen group of Soth’s early black-and-white photographs made in Minnesota; a project presenting a typology of abandoned and repurposed American movie theaters in Texas; a new series focused on women in Louisiana who embrace the Goth lifestyle; and a selection of portraits, interiors, still lifes, and landscapes from more recent series, including Fashion Magazine and The Last Days of W., made in locations across the United States.

Featured prominently in the exhibition is Soth’s most recent body of work, entitled Broken Manual, that investigates places to which people retreat to escape civilization—capturing individuals who have chosen to live “off the grid,” from monks and survivalists to hermits and runaways. The series includes literary contributions from author Lester B. Morrison, who grew from the artist’s publishing imprint Little Brown Mushroom Books, and now is a key contributor to Soth’s popular new blog (littlebrownmushroom.wordpress.com). Mining a very different side of the American experience than Soth’s previous work, these pictures and words probe into deeply psychological terrain, and collected as an installation, create compelling, often dark vignettes that hint at what lies at America’s fringes.

The exhibition additionally features a “library” area, which allows visitors further insight into Soth’s process, and includes a reading area for his publications, as well as a display of maquettes for book and ‘zine projects, and short video works. This area also presents ephemera the artist has gathered on the road, including love letters collected during the making of NIAGARA, notes, found objects, and other mementos.

Exhibition Catalogue
From Here to There: Alec Soth’s America is the first exhibition catalogue to consider the full spectrum of Soth’s work. Featuring more than 100 of the artist’s photographs made over the past 15 years, the book includes new critical essays by exhibition curator Siri Engberg, curator and art historian Britt Salvesen, and critic Barry Schwabsky, which offer context on the artist’s working process, the photo-historical tradition behind his practice, and reflections on his latest series of works. Novelist Geoff Dyer’s “Riverrun”—a meditation on Soth’s series Sleeping by the Mississippi—and August Kleinzahler’s poem “Sleeping It Off in Rapid City” contribute to the thoughtful exploration of this body of work. Also included in the publication is a 48-page artist’s book by Soth entitled The Loneliest Man in Missouri, a photographic essay with short, diaristic texts capturing the banality and ennui of middle America’s suburban fringes, with their corporate office parks, strip clubs, and chain restaurants. The full-color publication includes a complete exhibition history, bibliography, and interview with the artist by Walker assistant curator Bartholomew Ryan.

Distributed by D.A.P./Distributed Art Publishers, Inc., 155 Sixth Avenue, Second Floor, New York, NY 10013, 800.338.2665 (phone), 800.478.3128 (fax), artbook.com, and available at the Walker Art Center Shop, 612.375.7633 (phone), 612.375.7565 (fax). ISBN 978-0-935640-96-0 $60 ($54 Walker members).

Art on Call: Free Audio Guide
Listen as Alec Soth talks about his series of photographs and sections of the exhibition. Call 612.374.8200 or point your mobile browser to walkerart.org. Look for the Art on Call stop numbers on the labels in the gallery.

Jump into Alec Soth’s Flickr Pool
In conjunction with the exhibition, the public is invited to take part in the artist’s group photography project on Flickr. For details, visit the artist’s blog (littlebrownmushroom.wordpress.com) starting September 1.

About the Artist
Born in 1969 and raised in Minnesota, where he continues to live and work, Alec Soth attended Sarah Lawrence College. He has received fellowships from the McKnight Foundation (1999, 2004) and Jerome Foundation (2001), was the recipient of the 2003 Santa Fe Prize for Photography, and was short-listed for the highly prestigious Deutsche Börse Photography Prize. His work is in many private and public collections, including the San Francisco Museum of Modern Art, the Museum of Fine Arts Houston, The Minneapolis Institute of Arts, and the Walker Art Center; it has been shown in numerous solo and group exhibitions, including the 2004 Whitney and São Paulo Biennials. He is a member of Magnum Photos and is represented in Minneapolis by Weinstein Gallery, and in New York by Gagosian Gallery.

Exhibition Curator
From Here to There: Alec Soth’s America is curated by Siri Engberg, Visual Arts Curator at the Walker Art Center. Since joining the staff in 1990, she has organized numerous exhibitions, including solo shows of Claes Oldenburg, Ellsworth Kelly, Robert Motherwell, Joan Mitchell, and Donald Judd, and co-curated thematic exhibitions, including Art Performs Life: Merce Cunningham/Meredith Monk/Bill T. Jones (1998) and The Home Show (2000). She is curator of Paper Trail (2007) and 1964 (2010) as well as the touring exhibitions Frank Stella at Tyler Graphics (1997), Edward Ruscha: Editions 1959-1999 (1999), Chuck Close: Self-Portraits 1967-2005 (2005, with Madeleine Grynsztejn), and Kiki Smith: A Gathering 1980-2005 (2005). A specialist in works on paper, Engberg has authored a variety of publications on contemporary art, including two Walker-published catalogues raisonnés—on the editions of Edward Ruscha and the prints of Robert Motherwell.
From Here to There: Alec Soth’s America is organized by the Walker Art Center.

RELATED EVENTS

Opening Weekend, Walker Art Center:

Film: Somewhere to Disappear
Directed by Laure Flammarion and Arnaud Uyttenhove
Sunday, September 12, 12 noon, Free
Cinema

This documentary follows artist Alec Soth as he journeys throughout America in search of subjects—hermits, survivalists, and others seeking a retreat from civilization—during the making of his latest series of photographs. 2010, 35mm, 57 minutes.”

CONVERSATION: Alec Soth with George Slade

Sunday, September 12th 2:00 pm in the Cinema, Walker Art Center   $10.00  ($8.00 for WAC Members)

PAUL SHAMBROOM on ALEC SOTH’S AMERICA

October 7th, 6:30 p.m.  FREE

Target Gallery, Walker Art Center

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Deadline September 14th: Spectra Photography Triennial 2010, Juror is Brian Paul Clamp

From the Silvermine Guild Arts Center website:

SPECTRA ’10: National Photography Triennial

Click here to download a prospectus.

Juror: Brian Paul Clamp, owner, ClampArt, Chelsea, NY

Brian Paul Clamp is the owner and director of ClampArt, a gallery in Chelsea in New York City specializing in modern and contemporary art with an emphasis on photography. ClampArt mounts ten to fifteen exhibitions per year featuring the work of emerging and mid-career artists. Mr. Clamp opened the gallery in 2000 after completing a Master of Arts degree in Critical Studies in Modern Art at Columbia University. For eight years prior to that Mr. Clamp served as the director of a gallery on Manhattan’s Upper East Side specializing in late 19th- and early 20th-century American paintings. Aside from exhibitions at his own gallery space, Clamp has curated numerous photography shows at various venues throughout the United States, and has reviewed photographers’ portfolios on dozens of panels over the past several years. Mr. Clamp is the author of numerous publications on American art to date, and also occasionally contributes written work to various art periodicals.

Eligibility: All original photography, completed since January 2007, is eligible. Residents of the United States only. Maximum print size must not exceed 165 inches in length or width. CD-ROMs and DVDs will be accepted. No slides.

ENTRY DEADLINE: Tuesday, September 14, 2010

All entries received after that date will not be eligible.


ABOUT SILVERMINE:

Silvermine is a learning community on four scenic acres in New Canaan, Connecticut.  We are dedicated to creativity and growth through the making and understanding of the visual arts.  Silvermine Guild Arts Center promotes artistic experimentation and growth through the Guild of Artists; courses and workshops in ceramics, sculpture, photography, new media, painting, drawing, jewelry and more.  Our classes, lectures, gallery and community outreach offer a full spectrum of opportunities to creative individuals of all levels and ages.  The facilities feature fully equipped art studios and galleries.  Silvermine Guild Arts Center’s programs and activities draw 15,000 artists and patrons annually to this historic section of Fairfield County dedicated to the fine arts.

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Deadline September 14th: “Natural World” competition, Susan Spiritus is Juror

Readers of this blog will know that I encourage artists to enter competitions that are judged by respected industry professionals such gallerists, curators and photo editors that can make a difference in their careers.  That said, this upcoming competition is judged by Susan Spiritus, a trusted colleague whose gallery not only has a presence at industry art fairs but has also forged a strong relationship with corporations which acquire artwork. Susan and I have worked participated at portfolio reviews together for years, and I know her to be excited about representing contemporary work to new audiences.

From the Center for Fine Art Photography’s website page for the competition, here is an excerpt (don’t forget to read terms & conditions).

THEME: Natural World

The natural world can be seen from the subatomic to the cosmic. It can be raw, powerful, serene, destructive, fertile and delicate. This exhibition will illustrate all aspects of nature.

With selection for this exhibition, featured artist’s work will be seen by an international audience of collectors, curators, art consultants and other advocates of fine art photography. Each participant will be included in the Center’s Main Gallery exhibition and Online Gallery exhibition.

2 liveBooks Website Awards: Valued at $399 each, two artists will receive a one year subscription for a website from liveBooks.com

Juror’s Selection Award: $300 and a Blurb book award from Blurb.com

Director’s Selection Award: $200 and a Blurb book award from Blurb.com

Honorable Mention Award: 2 year membership and a three image submission to a call for entry at the Center.

All exhibitors are included in the Center’s online gallery


Eligibility: The exhibition is open to all photographers world wide, both amateur and professional. The Center invites photographers working in all mediums, styles and schools of thought to participate in its exhibitions.

Exhibit Prints: All accepted images submitted for exhibition must be printed and framed or mounted professionally. The Center recognizes that some work is non traditional and incorporates the framing as an integral part of the presentation. To encourage participation by photographers from around the world, the Center offers optional economical printing and framing services. Additional details will be provided upon request.


Susan Spiritus

Competition juror Susan Spiritus is the director of Susan Spiritus Gallery in Newport Beach, California. Susan Spiritus has been a leader in the field of fine art photography for over thirty years, opening the doors to her Southern California gallery in 1976 so that she could share her passion for photography with others.

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Early Bird rate extended through tomorrow, September 3rd, for En Foco’s 9/25 portfolio review in NYC

From En Foco’s event page:

Portfolio Review Sessions – September 25, 2010
“This En Foco program offers one-on-one reviews with several arts professionals on the same day, in a supportive, nurturing and affordable environment. Reviewers can advise about opportunities and/or provide guidance on career development. This is an outstanding opportunity for ALL photographers to have their work critiqued by curators, editors, educators and other arts organizations.

Whether you’re ready for Chelsea galleries, or just looking for feedback and advice, we have reviewers to suit all needs – you just have to be serious about your craft (call if you have questions). In between sessions, you’ll be able to relax in the photographer’s creative lounge and share your work with peers.

This workshop is only available to current En Foco Members (ALL are welcome to join). Each review session lasts for 20 minutes; photographers are guaranteed a minimum of three reviews and receive a ‘gift bag.’ Upon registration, participants will receive an article written by photo marketing expert Mary Virginia Swanson, on how to best prepare themselves for the Review. Read her new blog article, Assessing the Value of Attending Portfolio Review Sessions.

Reviewer´s will be added on a daily basis. To REGISTER, click here.

Those reviewers confirmed to date (8/14/10) are:

  • Rocio Aranda-Alvarado, El Museo del Barrio
  • Elizabeth Avedon, Independent Curator/Consultant (pm session)
  • Florian Bachleda, Latina Magazine
  • Kalia Brooks, Independent Curator
  • Song Chong, Magnum Photos
  • Mary Ann Fahey, Umbrella Arts
  • Elizabeth Ferrer, Director of Visual Arts, BRIC / Rotunda Gallery
  • Hannah Frieser, Light Work
  • Rosie Gordon-Wallace, Diaspora Vibe Gallery
  • Lisa Henry, Independent Curator, CA
  • Michael Itkoff, Daylight Magazine
  • Danielle Jackson, Magnum Photos
  • Stella Kramer, Photography Consultant
  • Lesley Martin, Aperture
  • Ruben Natal San-Miguel, ARTmostfierce Editor & Independent Curator
  • Saul Robbins, Photographer, Consultant & former board of CCNY
  • Ariel Shanberg, Center for Photography at Woodstock
  • Yukiko Yamagata, Open Society Institute’s Documentary Photography Project”
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    PhotoNOLA 2010: Registration opens SEPTEMBER 1 for Portfolio Reviews in early December in New Orleans!

    Today is the day that registration opens for PhotoNOLA, one of my favorite portfolio review events organized by one of my favorite organizations, the New Orleans Photo Alliance.  An all volunteer organization run by photographers in the New Orleans area, this group of generous photographers work hard to host an annual city-wide event (December 2-11) which consists of exhibitions, lectures, workshops and more.

    One of the highlights of PhotoNOLA is a of this is a 3-day event consisting of an educational day and a portfolio review event:

    On Friday, December 3rd there is an education day on PUBLISHING (I’m presenting “To Be Published or Self-Publish” on  and moderating a panel of publishing professionals in the afternoon) with an EVENING LECTURE by Michael Kenna.

    Then, a two-day portfolio review event is held on December 4th and 5th.  Space is limited – it’s a small-scale review which enables photographers and reviewers to have more opportunities than just their 20-minute review to engage in a dialogue.

    Everything is walking distance from the hotel (International House Hotel), no car is needed.

    Registration for this portfolio review event is on a first-come, first-served basis, and opens TOMORROW, September 1st.

    Reviewers confirmed at this time include:

    Peter Barberie, Philadelphia Museum of Art
    David Bram, Fraction Magazine
    Darren Ching, Klompching Gallery
    Roy Flukinger, Harry Ransom Center
    David Houston, Ogden Museum of Southern Art
    Michael Itkoff, Daylight Magazine
    Eric Keller, Soulcatcher Studio
    Anne Kendellen, Blue Sky Gallery
    Kevin Longino, Kevin Longino Fine Photographs
    Anne Lyden, The Getty Museum
    Kevin Miller, Southeast Museum of Photography
    Blue Mitchell, Diffusion Magazine | Plates to Pixels
    Maarten Schilt, Schilt Publishing
    Miriam Romais, En Foco
    Jennifer Schwartz, Jennifer Schwartz Gallery
    George Slade, Photographic Resource Center
    Mary Virginia Swanson, Mary Virginia Swanson & Associates
    Amber Terranova, PDN
    Jennifer Thompson, Princeton Architectural Press
    Gregory Wakabayashi, Welcome Books
    Jennifer Ward, FotoFest Exhibitions Coordinator
    Del Zogg, Museum of Fine Arts Houston

    CALENDAR for the entire city-wide celebration:

    PhotoNOLA Calendar of Events | December 2010

    Dec 2 – Art Openings, French Quarter 5-7pm

    Dec 2 – Slideluck Potshow 7-10pm

    Dec 3 – Education Day: Focus on Publishing, IHH 9am–4pm

    Dec 3 – Michael Kenna Lecture, THNOC 7-9pm

    Dec 4 – Portfolio Reviews 9am-4pm

    Dec 4 – PhotoWALK at IHH, 5-7pm

    Dec 4 – Art Openings, Citywide, 6-9pm

    Dec 4 – PhotoGALA | 5th Anniversary Party, The Big Top 9pm-12am

    Dec 5 – Portfolio Reviews 9am-4pm

    Dec 5 – Michelle Bates Plastic Camera Workshop, The Big Top 10am-4pm

    Dec 5 – Photographers Happy Hour, Loa Bar 4-6pm

    Dec 5 – Art Openings, St. Claude Arts District, Treme, 6-9pm

    Dec 6 – Michelle Bates Workshop, Part II, 4-6pm

    Dec 6 – Six Shooters Panel Discussion, CAC 7-9pm

    Dec 7 – Jonathan Traviesa Lecture, NOPA 7pm

    Dec 11- Art Openings, Downtown & St. Claude Arts District, 6-9pm

    ABOUT PHOTONOLA from the website:

    “PhotoNOLA is an annual celebration of photography in New Orleans, coordinated by the New Orleans Photo Alliance in partnership with museums, galleries and alternative venues citywide. Showcasing work by photographers near and far, the festival spans the first two weekends of December. It includes exhibitions, workshops, lectures, a portfolio review, gala and more. PhotoNOLA draws hundreds of photography professionals to the city to partake in a variety of educational programs, and reaches broadly into the local community with exhibitions and events that are largely free and open to the public.

    PhotoNOLA seeks to enhance dialogue around the medium of photography and further develop New Orleans as a prime destination for photography collectors, enthusiasts and professionals in the field.

    The 5th Annual PhotoNOLA will take place December 2-11, 2010.

    HISTORY
    Established in 2006, PhotoNOLA was conceived during the formative stages of the New Orleans Photo Alliance (NOPA). In the aftermath of Hurricane Katrina, Don Marshall of the New Orleans Jazz and Heritage Foundation initiated a series of brainstorming sessions with different segments of the arts community, shaping groups and programs to spur cultural rebuilding. Under Marshall’s guidance, photographers created NOPA to serve the needs of the Gulf Coast photographic community. PhotoNOLA was created to highlight the photographic arts and to stimulate economic recovery in New Orleans.

    The PhotoNOLA Portfolio Review began in 2007. It has quickly grown to attract a national gathering of accomplished photographers who convene to share work with esteemed curators, editors, publishers and gallery owners from throughout the U.S. and abroad. By fostering the exchange of art and ideas, it supports the work of emerging and established photographers. The PhotoNOLA Review Prize honors three outstanding portfolios each year. In addition, the Saturday night PhotoWALK serves to educate the general public by offering the opportunity to view portfolios and interact directly with participating photographers.

    Broad ranging photography exhibitions are on view throughout the month of December, spotlighting diverse applications of the medium. A series of workshops, lectures and panel discussions further the educational goals of PhotoNOLA. Additionally, the annual PhotoGALA Benefit Party & Auction raises funds to support NOPA’s year round programming initiatives.”

    I look forward to seeing you there!

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    MVS Marketing Seminar for Artists: Sunday, August 29th in Phoenix

    I am excited about my upcoming seminar in Phoenix on marketing for artists called BEYOND PRINT: CREATIVE COMMUNICATION IN THE DIGITAL ERA which will be held in central Phoenix on Sunday, August 29th from 9:30 am – 1:00 pm.

    When working with artists I find the most consistent challenges to their marketing efforts are language, simplicity in design and use of images to illustrate their offerings.  I will be speaking about these points and the importance of effective and consistent communication between your print, website and social networking efforts.  I am constantly updating the content in “BEYOND PRINT”  (first presented at FotoFest 2010) and my goal is to help you effectively communicate the value in your work and your strengths as an artist more clearly to your targeted audience.

    We have planned an interesting weekend should you wish to arrive in Phoenix on Saturday, with an open house at Sonoran Print Editions the evening prior to my seminar, and want you to know about several outstanding exhibitions at the Phoenix Art Museum, which is a short walk from the studio: Creative Continuum:  The History of the Center for Creative Photography and Cezanne and American Modernism.  Also, a short drive away in Scottsdale, Lisa Sette Gallery is hosting From the Ground Up “a summer group exhibition dealing with the themes of the environment and the natural world,” and several interesting shows are on view at Scottsdale MoCA (www.smoca.org).  Note too that hotel rates are rock-bottom this time of year (suggestions below), so I hope you will consider joining us for an art-filled, inspiring weekend in Phoenix!   MVS

    BEYOND PRINT:  Creative Communication in the Digital Era


    a seminar for artists
    with
    Mary Virginia Swanson

    Sponsored by Alchemy Studio

    August 29, 2010 -9:30am-1:00pm

    Hosted by Vermillion Studio – 124 W. McDowell Road – Phoenix, AZ 85003,
    located just west of Central Avenue near the Phoenix Art Museum

    Developing new audiences across the world has never been easier for artists, or more affordable.   To communicate effectively, artists must consider who their target audience is, “where” they are (both geographically and within the digital environment), and how to best communicate to them.  As artists transition from primarily print pieces into websites and e-communication, can their brand graphics continue to be effective?  What aspects and elements of their self-promotion can seamlessly migrate to the web and into social networks? What artist statements and other text components will need to be altered in style or length to generate interest in the artist’s work?  Mary Virginia Swanson will discuss identifying your audience, the need to communicate in the “space” they live online, and in the most suitable language.  Examples of effective print pieces, websites, emails and social network pages will be shared to underscore the value of brand continuity and clarity.

    MVS is extending a one-time discounted consultation rate of $200/hour for all seminar participants; bookings on Monday & Tuesday should be made directly with Ms. Swanson at mvs@mvswanson.com


    REGISTRATION INFORMATION:

    $35.00 registration fee if paid in full by August 28; $50 at the door on the 29th

    Make check out to: Carol Panaro-Smith and mail to:

    Alchemy Studio, 4022 East Cambridge Ave. Phoenix, AZ 85008

    To reserve your space email: carol@alchemy-studio.net

    RELATED EVENT:

    Sonoran Print Editions Open House (free and open to all)

    The crew at Sonoran Print Editions invites you to visit their studio and see some of their recent custom digital printing projects.

    Saturday, August 28, 6-9 pm   SPE printers will talk at 7 pm

    124 W. McDowell in Phoenix, at Vermillion Studio (location of MVS seminar the following morning)

    Suggested nearby hotels:  Clarendon Hotel,  Hilton Garden InnHoliday Inn Express and Lexington Hotel (closest to studio)

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