I am excited about my upcoming seminar in Phoenix on marketing for artists called BEYOND PRINT: CREATIVE COMMUNICATION IN THE DIGITAL ERA which will be held in central Phoenix on Sunday, August 29th from 9:30 am – 1:00 pm.
When working with artists I find the most consistent challenges to their marketing efforts are language, simplicity in design and use of images to illustrate their offerings. I will be speaking about these points and the importance of effective and consistent communication between your print, website and social networking efforts. I am constantly updating the content in “BEYOND PRINT” (first presented at FotoFest 2010) and my goal is to help you effectively communicate the value in your work and your strengths as an artist more clearly to your targeted audience.
We have planned an interesting weekend should you wish to arrive in Phoenix on Saturday, with an open house at Sonoran Print Editions the evening prior to my seminar, and want you to know about several outstanding exhibitions at the Phoenix Art Museum, which is a short walk from the studio: Creative Continuum: The History of the Center for Creative Photography and Cezanne and American Modernism. Also, a short drive away in Scottsdale, Lisa Sette Gallery is hosting From the Ground Up “a summer group exhibition dealing with the themes of the environment and the natural world,” and several interesting shows are on view at Scottsdale MoCA (www.smoca.org). Note too that hotel rates are rock-bottom this time of year (suggestions below), so I hope you will consider joining us for an art-filled, inspiring weekend in Phoenix! MVS
Developing new audiences across the world has never been easier for artists, or more affordable. To communicate effectively, artists must consider who their target audience is, “where” they are (both geographically and within the digital environment), and how to best communicate to them. As artists transition from primarily print pieces into websites and e-communication, can their brand graphics continue to be effective? What aspects and elements of their self-promotion can seamlessly migrate to the web and into social networks? What artist statements and other text components will need to be altered in style or length to generate interest in the artist’s work? Mary Virginia Swanson will discuss identifying your audience, the need to communicate in the “space” they live online, and in the most suitable language. Examples of effective print pieces, websites, emails and social network pages will be shared to underscore the value of brand continuity and clarity.
MVS is extending a one-time discounted consultation rate of $200/hour for all seminar participants; bookings on Monday & Tuesday should be made directly with Ms. Swanson at firstname.lastname@example.org
$35.00 registration fee if paid in full by August 28; $50 at the door on the 29th
Make check out to: Carol Panaro-Smith and mail to:
Alchemy Studio, 4022 East Cambridge Ave. Phoenix, AZ 85008
To reserve your space email: email@example.com
Sonoran Print Editions Open House (free and open to all)
The crew at Sonoran Print Editions invites you to visit their studio and see some of their recent custom digital printing projects.
Saturday, August 28, 6-9 pm SPE printers will talk at 7 pm
124 W. McDowell in Phoenix, at Vermillion Studio (location of MVS seminar the following morning)