July 21st in Minneapolis: Marketing Lecture By Mary Virginia Swanson, Open to the Public

Here are the details for my upcoming lecture in Minneapolis (note: there has been a change to a larger venue ):

DATE: WEDNESDAY, July 21st  7:00 pm (doors open at 6:15)  FREE and OPEN TO THE PUBLIC

Reservations are required to ensure space; please email cmullins@aii.edu with “MVS TALK” in the subject line to reserve seats.

LOCATION: The Art Institutes International Minnesota’s Pence Building Campus,  800 Hennepin Avenue South at 8th Street, downtown Minneapolis.

From the press release:

“BEYOND PRINT: Creative Communication in the Digital Era”

Developing new audiences across the world has never been easier for artists, or more affordable.   To communicate effectively, artists must consider who their target audience is, “where” they are (both geographically and within the digital environment), and how to best communicate to them.  As artists transition from primarily print pieces into websites and e-communication, can their brand graphics continue to be effective?  What aspects and elements of their self-promotion can seamlessly migrate to the web and into social networks? What artist statements and other text components will need to be altered in style or length to generate interest in the artist’s work?   Mary Virginia Swanson will discuss identifying your audience, the need to communicate in the “space” they live online, and in the most suitable language.  Examples of effective print pieces, websites, emails and social network pages will be shared to underscore the value of brand continuity and clarity.
This lecture is sponsored by Art Institutes International Minnesota with co-sponsorship of the Photography Program and Photo Club.”

I hope to see many of you in Minneapolis later this month!!

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