From the PRC website:
“This group exhibition brings together photo-based work that mimics or addresses the language of advertising and product photography as well as work that mines or alters catalogues, print ads, products, stores, or literally the consumer process itself. International, national, and regional artists include Kate Bingaman-Burt, Dean Kessmann, Jonathan Lewis, Michael Mittelman, Diana Shearwood, Matt Siber, Hank Willis Thomas, Brian Ulrich, and Penelope Umbrico.
Below you will find an essay on AD | AGENCY—including images and links—information on an exciting educational panel co-presented with The Ad Club and AIGA/Boston on January 17, 2008, and a related exhibition at Montserrat College.
From the December 2007 – February 2008 PRC newsletter, in the loupe
By Leslie K. Brown, PRC Curator
The PRC group exhibition AD | AGENCY brings together photo-based work that mimics or addresses the language of advertising and product photography as well as work that mines or alters catalogues, print ads, products, stores, or literally the consumer process itself. Addressing a spectrum of consumerism issues, the work investigates the life of and power behind the objects, signs, and symbols that are marketed to us and the cycle of consumption—from branding to purchase and beyond. The artists of AD | AGENCY take an active role by borrowing the trappings of advertising and promotion—the look, language, method, and sometimes even manufacturing and marketing avenues—in an effort to initiate an aesthetic and intellectual dialogue about this system of which we are all a part. In order to comment upon such issues, the AD | AGENCY artists appropriately employ such conceptual and aesthetic strategies as appropriation, erasure, or mechanical means of production. Situated somewhere between Andy Warhol and Marcel Duchamp, many of these artists also address issues of consumer culture aesthetically via pleasing compositions as well as emphasis on the “ready-made” object itself. The exhibition concentrates on artworks that feature products over people; just like in advertising, the consumer/viewer is implied.
A caveat: many AD | AGENCY artists—while duly asking us to consider our position as cogs in the global schema of consumption—are quick to remind us that they are not completely condemning of consumer culture. Although they do act as agents of political and social change, most assume agency by holding up a mirror to consumerism as well as their own habits and roles. (Of course, it goes without saying that all of these artworks are for sale.) Quoting a few of the artists will serve to illustrate this fine line that they and this exhibition seeks to walk. In his series “Copia,” Brian Ulrich acknowledges his own role in work that “explores not only the everyday activities of shopping, but the economic, cultural, social, and political implications of commercialism and the roles we play in self-destruction, over-consumption, and as targets of marketing and advertising.” Finally, Kate Bingaman-Burt perhaps puts it best in describing her self-created brand: “Obsessive Consumption is repulsed and grossly fascinated by the branding of consumer culture…It wants to eat the entire bag of candy and enjoy the sickness that it feels an hour later. It doesn’t want to be an outside critical observer. It wants to be an active participant.” Correspondingly, AD | AGENCY seeks to do the same.
ABOUT THE ART AND ARTISTS IN THE EXHIBITION:
Kate Bingaman-Burt (Starkville, MS)
After working as designer and art director for a gifts company , Kate Bingaman-Burt created “Obsessive Consumption”—a brand, company, website, and artistic endeavor. She hand draws her credit card statements (and will do so until they are paid off), draws an item she purchases everyday, and photographed her purchases for two years. On display in the PRC gallery is the latter Herculean effort, which includes some of her favorite purchase photos from 2002–2004 paired with a photograph of the same object in situ made in 2007. Bingaman-Burt holds an MFA from the University of Nebraska, Lincoln and teaches at Mississippi State University. Featured in diverse media outlets, publications, and venues, she was a 2006 jen bekman Hey Hot Shot! Winner/Ne Plus Ultra and had her solo debut at the gallery this past fall.
Jonathan Lewis (London, UK)
Jonathan Lewis looks to the trimmings and wrappings of packaging and stores. Known for his abstract line prints derived from candy wrappers featured in Blindspot, Lewis turns to photographing the interiors of European “big box” stores with a low megapixel camera in his newest series “WalmArt.” After pulling the images into Photoshop, he further abstracts the composition by pixelating it; the result emphasizes a pattern of product placement and the overall look recalls Pop Art. Collected and shown internationally, Lewis marries an interest in simplifying and contemplating the essence of things, with a distinct dose of humor. A former artist in residence at the Visual Studies Workshop in Rochester, NY, Lewis now resides in his native United Kingdom and is represented by the Bonni Benrubi Gallery, New York.
Michael Mittelman (Boston, MA)
Holding an MFA from Massachusetts College of Art + Design’s Studio for Interrelated Media, Michael Mittelman is a practicing artist and Founder/ Director of the new media magazine, ASPECT. In his “SkyMall” series, Mittelman returns to his photographic roots. Finding himself traveling a great deal, he bought objects d’art from a SkyMall catalogue . He then took a photograph of the purchased item and had a company (also found in SkyMall ) convert the image into a digital canvas—completing a consumer cycle within a closed and mostly mechanical system. Mittelman’s works reference Duchamp’s readymades and the Warholian “Factory,” weaving ideas and modes of mass and artistic production together with kitsch and humor. A member of the Collision Collective, Mittelman was featured most recently in the MIT List Visual Art Center’s exhibition Son et Lumière.
Diana Shearwood (Montreal, Canada)
Canadian photographer Diana Shearwood has been documenting our food landscape in her series “Behind the Mall.” Inspired in part by what she has called Martin Parr’s “humorous yet damning explorations of global culture,” Shearwood is drawn specifically to the practice of vehicle wrapping. This work is currently featured in a solo show at the Silver Eye Center for Photography and has recently been published in the FOOD book, co-published by Alphabet City, Toronto, and MIT Press (2007). Three of Shearwood’s seductive images of advertising will be installed in the PRC’s storefront windows using the same perforated vinyl that wraps vehicles (the PRC is on a major commercial artery itself). Her series questions ideas of advertising by relocating commercial photographs; it also begins a dialogue about mass production and “food miles,” the amount of miles that food travels from its origin to our plates.
Matt Siber (Chicago, IL)
An MFA graduate of Columbia College, Matt Siber grew up in Brookline, MA and also holds a degree in History and Geography from the University of Vermont. In his series “The Untitled Project,” Siber creates diptychs that remind us of the ad-laden environment in which we live. In one panel we are presented with a scene from which all logos and text have been digitally removed; in the adjoining panel, the logos and text are placed on a white background in the approximate area from whence they came. In the other series “Compare to..,” he photographed images of “generic” products that mimic brand names in look—from fonts to phrasing, to even the shape of the bottle. These vibrant images, a la Warhol’s soup cans, underscore the power of branding and play off of the palette as well as the look of product photography. Represented by galleries in Spain and Germany , Siber has been shown internationally and is a recipient of an Aaron Siskind Foundation grant.
Hank Willis Thomas (New York, NY)
One of Duke University’s Center for Documentary Studies 25 Under 25: New American Photographers, Hank Willis Thomas holds an MFA in photography and an MA in Visual Criticism from California College of the Arts. In his series “Unbranded: Reflections in Black by Corporate America 1968-2008,” Thomas appropriated and digitally manipulated “magazine advertisements that are marketed towards an African American audience or feature Black subjects.” The resulting “unbranded” images, complete with a combination of his wording and the wording of the ads, Thomas hopes will expose generalizations within advertisements. The series includes two ads from every year from 1968-2008. A comparison of early ads with contemporary ads, Thomas believes, shows the evolution of Roland Barthes’s phrase “what-goes-without-saying.” Currently an artist in residence at California’s Headlands Center for the Arts, Thomas is represented by Jack Shainman Gallery in New York.
Brian Ulrich (Chicago, IL)
Holding an MFA from Columbia College, Brian Ulrich had his first monograph published in 2006 by Aperture as part of the MP3: Midwest Photographers Project and was named one of Photo District News magazine’s “ 30 Emerging Photographers ” in 2007. In his series “Copia,” which is subdivided into Retail, Thift, and Backrooms, Ulrich has been documenting the inside of stores, items of consumption, and consumers. Considering notions of “social class, excess, and corporate ideologies,” Ulrich began this series after 9/11, when we were urged to spend patriotically to help the U.S. economy and combat terrorism. The works on display in the PRC showcase the spectrum of commercial outlets—from new American flag chairs in a carnivorous outdoor-themed store to a re-purposed store turned outlet dubbed “Blanket World.” Actively exhibited and collected, Ulrich is represented by Julie Saul Gallery in New York.
Penelope Umbrico (New York, NY)
An MFA graduate from the School of Visual Arts, Penelope Umbrico is the Chair of the MFA Photography program at Bard College. In her series “Mirrors (from Catalogs),” images of mirrors from home improvement catalogues are found, scanned, perspectively corrected, and then printed at the size of the original mirror and face-mounted to laser cut plexi. The final pieces imply the perfect, erased consumer and the idealized, somewhat unrealistic home. In another series, “Instances of Books as Pedestals (Some Extreme),” Umbrico gathered images of stacked books from catalogues, such as Pottery Barn and Restoration Hardware. Interestingly, the stacks are often comprised of art books upon which are placed wine glasses and mugs. Shown and collected extensively and on the web via Rhizome and Ubu Web, Umbrico is represented locally by Bernard Toale Gallery, Boston, MA.
The Montserrat College of Art Gallery is presenting an exhibition, Cornucopia: Documentation of Plenty (November 9, 2007 – February 2, 2008), which includes Ulrich, and we are working to cross-promote these consumer-related photography shows.
Brian Ulrich will speak at Montserrat on November 29 (8-10pm) and 30 (11:30am).
Leslie K. Brown will give a guest lecture at Montserrat on November 14 (11:30am).
“Finding the New Creative”: Convergences in Fine Art and Commercial Photography
Thursday, January 17, 2008, 6pm
FREE, Location and panelists to be announced; Reception at the PRC to follow. This program is co-presented with The Ad Club and AIGA/Boston.
This panel will explore the shifting and dissolving boundary between fine art and commercial photography, as commercial clients strive for a unique “vision” to associate with their products. This is a must for all photographers looking to expand their client base as well as all designers and art and creative directors seeking new approaches for their creative material. More information will be posted soon!”