Marketing Photos/MARKETING ART

When considering the marketing of your photographs, I encourage you to aware of the current climate for marketing ART. It is my strong belief that the newest buyers of photography have been buying art for some time now, and are beginning to add photography to their collections. We are seeing established art galleries representing photographers for the first time, and galleries long exclusively representing photographers now showing other works on paper, video and installation pieces, and more. Two of my favorite recent pieces were in the NYT this past Sunday, December 3rd – view on line (soon) if you didn’t get the paper:

- Philip Gefter wrote an article called “What’s New In Photography: Anything But Photos” that was published in the paper,

and

- In this past Sunday’s NYT Magazine there was an interesting article called “FAIR PLAYERS” that targeted THE DEALER, the THE ARTISTS, THE CURATOR and THE COLLECTOR.

Happy reading!

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